Brand Portfolio

Yvonne Choi is a global marketer and hospitality entrepreneur with over 16+ years’ experience in brand development, technology management and real estate marketing from a number of brand-led companies. Yvonne is now co-founder and Head of Development at Mogul. Mogul is a tech-led hospitality company that provides operational, technology and branding solutions for the real estate industry. Mogul’s engine includes an integrated suite of AI-powered technology and branding solutions that can be applied to all forms of accommodations: StayMogul.com, MogulRecruiter.com and Mogul Hotels.

Prior to Mogul, Yvonne served as Chief Brand Officer at Red Lion Hotels Corporation (RLHC). She worked with owners, franchisees and partners to maximize revenues and profitability of hotels while developing innovative brand programs that cause social change. 

Before joining RLHC, Yvonne served as Chief Marketing Officer at Cachet Hospitality Group for five years where she launched the company as co-founder from one hotel to over 14 hotels across Asia Pacific, in key markets such as Shanghai, Chengdu, Bangkok, Cabo and New York City. 

Under her leadership, Cachet Hotel properties have won numerous awards including 2017 Up-and-Coming Hotelier of the Year, China’s Leading Boutique 2016, Best of Kunming Awards, and have received press coverage by Wall Street Journal, New York Times, Bangkok Post, Hotel Magazine, Lodging News and more. 

Prior to Cachet, Yvonne served as International Marketing Manager at SBE, where she helped expand the SLS Hotels & Residences, Hyde and F&B brands to international markets. 

She started her career at the Corcoran Group NYC in several positions, including Corcoran’s Development and Acquisition Manager where she collaborated with owners, developers, architects such as Jean Nouvel, Della Valle Bernheimer, and interior designers to develop luxury boutique developments in New York City: 245 Tenth Avenue and 459 West 18th Street. She oversaw the build-out, design, branding, and sales & marketing of luxury residential development worth in excess of $500 MM. Yvonne was later employed at a series of start-up companies in San Francisco Bay Area and in Beijing / Shanghai, specializing in start-up ventures and real estate development. 

Her education includes double degree in marketing and business management from New York University Stern’s School of Business and a Master’s in Technology from Georgetown University. Choi also completed Executive Education: Global Change Agents Program at Harvard University, John F Kennedy School of Government. In 2019, she was honored as a Bisnow Denver's Power Woman and also awarded Top 50 Outstanding Asian American in Business by Asian American Business Development Center. Originally from Hong Kong, Choi speaks English, Mandarin, Shanghainese, Cantonese and conversational French. 

Classically trained pianist since the age of 4, Choi is a student alumni at the Shanghai Conservatory School of Music. Yvonne enjoys competitive sports and has completed 3 marathons (Los Angeles 2016, Denver 2018, Chicago 2019) and a sprint triathlon (Boulder 2019). In her free time, she enjoys volunteering, reading, making art, spending time with her golden retriever Ziggy and raising her teenage daughter. 

Always in a Rush, Business Travelers Push for Even Speedier Hotel Services

Boutique Hotels Bet on China Even as Nation’s Glut of Rooms Worsens

Interview with Choi

Good Times Keep Rolling

Interview